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Introduction: The $38 Billion Mattress Trap You’ve been lied to. The mattress industry wants you to believe that tossing your "old" bed every 6-8 years is normal. But here’s the...
Introduction: The Silent Summer Sleep Crisis Did you toss and turn last night despite cranking the AC? You’re not alone. 68% of adults report summer sleep disruptions due to...
The Billion-Dollar Sleep War: Innovation vs. Legacy in the Age of Smart Mattresses Key Takeaways for Disruptors 80% Cost Arbitrage: HEP startups sell direct-to-consumer (DTC) at 52% gross margins vs....
Ⅰ. The Microscopic War Zone: Your Bed Harbors 1.5 Million Asthma Triggers 1.1 The Fatal Arithmetic of Dust Mites [Dust Mite Population vs Asthma Symptoms] Mites per gram of dust...